Chicago’s North Shore offered no shortage of fitness clubs – except at the busy juncture of the Edens Expressway and Old Orchard Road. Seeing the opportunity the market had missed, Mark Goodman identified a prime parcel. But there was a catch: The property wasn’t zoned for a health club. Rather than pursue rezoning, Goodman convinced the village to change its zoning ordinance, making a health club a permitted use, and purchased the site, today a 24/7, 108,000-square-foot Life Time Athletic.
